Get More Followers On Instagram and Stay “On Top” of Your Audience’s Social Media Feed by Using Mixed Digital’s Tips and Tricks for Micro-Influencers & Influencers.
In March, Instagram introduced some major changes to its user feed, adding a few new features to its platform. By understanding the subtler elements employed by the new Instagram algorithm, you’ll be better prepared to take your audience engagement to the next level.
What has Changed and Why?
While some of the changes Instagram has made have caused a stir among digital marketers, they aren’t arbitrary. Most of the changes were in response to user feedback, addressing their complaints.
2 Changes You Didn’t Know About:
Following are Two of the Most Significant Instagram Algorithm changes for Influencers to Take Advantage of:
1. Giving Priority to Newer Content
What Instagram essentially did was adjust their current algorithm so that, besides other factors, old content doesn’t always get bumped to the top of a user’s feed. Instead, it’s prioritizing newer content, resulting in the feed feeling “fresh”.
2. The “New Posts” Button
One of Instagram’s most efficient new algorithm updates is its “New Posts” button, which gives users more control over when they would like to refresh their feeds. This means that instead of automatically jumping to the top of the feed as the app refreshes, the user is in control. Just tap the button, and you will be taken to new posts at the top of the feed. If you don’t tap the “New Posts” button, you’ll remain where you are.
How Do the New Algorithm Changes Impact Micro-influencers?
First, here’s a brief & bulleted definition of micro-influencers:
- They’re individuals that have a significant, but not immense, social media following.
- One of the primary assets of micro-influencers is how effectively they engage with their audience.
- As a matter of fact, micro-influencers generate a far greater engagement rate than top influencers that have millions of followers.
Result → This makes them a perfect choice for businesses that want to reach a highly engaged audience. The new Instagram algorithm changes help remove barriers, making it easier to deliver their latest post.
Following are Three Tips to Help Micro-influencers Keep Up with their “post-to-like count” when talking to existing and potential sponsors.
- Instagram’s algorithm is primarily determined by engagement, including the volume of likes, comments, video views, shared posts, saves, etc., a post gets.
- Because older posts aren’t going to be as predominant, businesses will need to generate fresh and new content with greater frequency if they want to end up on their followers’ feeds.
- Because of Instagram’s change in priority when it comes to people’s feeds, posts have a shorter half-life. Consequently, micro-influencers need to be more responsive to when their audience is most active, optimizing their posts so that they’ll appear at that time.
- Like anything else related to digital marketing, consistency is key when it comes to delivering content. One of the biggest factors to being successful at anything is consistency.
- The new Instagram algorithm changes demand consistency in regards to posting and engaging.
Result → Creating a rock-solid content strategy is essential.
Instagram has noted that it is going to be making additional improvements to its feed during the next few months.
Instagram’s Goal: To be the best place to connect and engage with the target audience that means the most to its users.
Now it’s time to develop a sound, effective plan! But how?
Mixed Digital can help secure endorsement deals for everyone from micro-influencers, to established and well-known athletes. Mixed Digital can manage this process for you, train your staff, or work in tandem. We can also help you manage your reputation and keep it intact.
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